I
Brite Revolution
web
Music with Heart
Project Details
Brite Revolution already had a great brand designed by the cabedge team. However, they wanted to grow their aesthestic to reach the artistic demographic while maintaining the clean respectability of an e-commerce site.
Employer: cabedge.com
Project Manager: Bethany Webster
Logo and Initial Brand: Blake Allen
Duties: Designer
Year Completed: 2009
II
Ebid
web
Peddling Odds and Ends Worldwide
Project Details
The website for eBid.net was one of the most challenging projects I've worked on. I worked closely with a content strategist to find the best ways to solve all of the challenges presented by an auction site.
Employer: cabedge.com
Project Manager: Bethany Webster
Content Strategy
Scott Hutcheson
Duties: Designer
Year Completed: 2009
III
Mochi Media
illustration / web
More Than Fun And Games
Project Details
Mochi Media approached us with quite a challenge: to redesign their already great looking site. They liked the existing site, but didn't feel that it spoke to all of their demographics, particularly the older crowd, so we designed the new site to have an updated, fun-but-trustworthy look and feel.
Employer: cabedge.com
Project Manager: Bethany Webster
Duties: Designer / Illustrator
Year Completed: 2009
IV
Django Nashville
identity
Branding A Movement
Project Details
The goal of this project was to create a visual presence for a group of local developers. Their intent is to spread awareness about the Django framework.
Employer: Freelance Project
Duties: Designer
Year Completed: 2009
V
Industrial Door Contractors
identity / print / web

Just Try And Do A Better Job
Project Details
Industrial Door Contractors are a full service company which, in their field, is rare. They wanted their brand to reflect the durability of the doors that they manufacture, and the expertise of the individuals involved in the process.
Employer: cabedge.com
Project Manager: Lauren Burkhart
Photography: Kris D'Amico
Duties: Designer / Art Director
Year Completed: 2009
VI
Bob Parks Realty
identity concepts
Neighborhood-Specific Branding
Project Details
Bob Parks Realty needed some logo ideas change specifically geared toward the high income Green Hills neighborhood in Nashville.
Duties: Designer
Year Completed: 2008
VII
Cabedge.com
identity / illustration concepts / web
Internal Projects
Project Details
While I've been working at cabedge.com, I've had the opportunity to redesign the company logo, brand a blog and present all kinds of illustration concepts.
Duties: Designer / Illustrator
Year Completed: 2009
VIII
Twirkethic.com
identity / illustration / web
An Ongoing Analysis of A Culture
Project Details
Twirk Ethic is a place where I collect inspiration in a blog format. I use it not only as a way to deliver ideas to others, but also as a scrapbook of sorts that I can refer back to whenever I'm looking for ideas.
Duties: Designer / Author
Year Completed: 2008
IX
F.M. Allen
illustration concepts

If Teddy Roosevelt Was in Retail
Project Details
F.M. Allen, a clothing retail store that found it's beginnings outfitting safaris, wanted to give their brand a history by creating a crest to represent all of the elements of their business. Initially, the style was intricate to relate to old world craftsmanship. Ultimately, we decided to go in a simpler direction for application purposes.
Employer: cabedge.com
Project Manager: Lauren Burkhart
Duties: Illustrator
Year Completed: 2008
X
Change:Healthcare
illustration / web
A New Approach to Healthcare
Project Details
The goal of this project was to create an informative healthcare site that didn't look like an informative healthcare site. The client wanted a warm, approachable look which was achieved through the use of a series of illustrated characters and icons.
Employer: cabedge.com
Project Manager: Bethany Webster
Duties: Designer / Illustrator
Year Completed: 2008
XI
Realtree⢠Camoflauge
web
Buck Hunting 101
Project Details
This is a microsite created for camoflauge pattern manufacturer, Realtreeā¢. Hunters can visit this site to become more informed about Whitetail Deer and their habits. The site features all things Whitetail, from detailed blogs written by noteable hunters to an enormous listing of contests, sorted by location.
Employer: cabedge.com
Project Manager: Chase Ezell
Art Directors / Collaborators:
Blake Allen & Lemmie Stone
Duties: Designer
Year Completed: 2008
XII
Exxon-Mobil
print
Connecting The Pipeline
Project Details
This poster was used internally at the Exxon-Mobil Dallas offices to promote the use of their updated Inside Dallas intranet. The corporate brand standards were tasteful, and their photography was top-notch, making this project an enjoyable one.
Employer: cabedge.com
Project Manager: Chase Ezell
Duties: Designer
Year Completed: 2008
XIII
Bethel College
web
Making Time for An Education
project details
Bethel College came to cabedge for a website and a reworking of their brand colors, purple and gold. Bethel caters to the working adult, and require a mature and established identity. I chose colors with a scholarly sensibility, a departure from their existing colors, which were bright, saturated, and had an athletic feel.
Employer: cabedge.com
Project Manager: Bethany Webster
Duties: Designer
Year Completed: 2008
XIV
Label Skate Shop
illustration / print / mural
Street Credit
Project Details
Label Skate Shop initially contacted me for a graffiti-syle mural, but after showing them several illustrations, they decided that some deck designs were also in order.
Duties:
Illustrator / Muralist
Year Completed: 2007
XV
Tucker & Bloom
identity / web
Globetrotting in Style
Project Details
This is the first freelance web / identity project that I landed as a designer. Tucker & Bloom sell custom and pre-designed bags for all aspects of their consumers' lifetyles, including: work, leisure, and travel.
Employer:
Freelance Project
Photography: Case Bloom
Duties:
Art Director / Designer
Year Completed: 2006-2008
XVI
Permanent collection
identity / print / illustration
Skin Deep
Project Details
This is a self-promotional piece that I created in one of my portfolio preparation classes at Middle Tennessee State University. Focusing on my illustration style, which, at the time, was heavily influenced by tattoo art, I pieced together a booklet which married design nomenclature and the tattoo art subculture. I located an inkjet paper designed specifically for transferring pigments to skin, and applied temporary tattoos to some of my classmates for the photographs featured in the booklet.
School: MTSU
Instructor: Noel Lorson
Models:
Blake Barton & Aaron Rayburn
Duties:
Design / Illustration / Copywriting
Year Completed: 2006
XVII
Murfreesboro Little Theatre
illustration / print
Facism on
The Farm
Project Details
Murfreesboro Little Theatre asked my Graphic Design History class to help them create their promotional materials for the year. The assignment was to create a poster that would function as a printable digital file, as well as a 3-color screen print. I decided to use a style from the constructivist era, to reflect the Communist undertones in the book by George Orwell.
School: MTSU
Instructor: Seth Johnson
Duties: Design / Illustration
Year Completed: 2006