I
Edgehill Village
identity / web
The Rebirth of a Neighborhood
Project Details
Edgehill Village is an historic neighborhood near Nashville's Music Row. For a long time the area was fairly run-down and industrial, but it has recently been updated and is now catering itself to the nearby colleges and Music Row business people. A new graphic identity was part of this neighborhood's rennovation, and I was lucky enough to receive the opportunity to complete this task.
Employer: Freelance Project
Year Completed: 2010
II
The Skinny Pig
identity
Two Loves: Food and Blogging
Project Details
Marguerita Jackson has been dubbed "The Skinny Pig" by her friends. She is a blogger with a passion for all things food. She wanted a logo that was illustrative and focused on her uniqueness as an individual.
Employer: cabedge.com
Project Manager: Bethany Webster
Duties: Designer & Illustrator
Year Completed: 2010
III
The Darkroom
identity
A Musical Showcase
Project Details
The Darkroom is a small music venue in Nashville's Edgehill Village. The venue is a creative place, and there are tons of gig posters along the walls, hanging on clotheslines. This method of displaying posters reminded me of the way photos were hung in old darkrooms and led to the concept for this logo.
Employer: Freelance Projects
Year Completed: 2010
IV
Brite Revolution
web
Music with Heart
Project Details
Brite Revolution already had a great brand designed by the cabedge team. However, they wanted to grow their aesthestic to reach the artistic demographic while maintaining the clean respectability of an e-commerce site.
Employer: cabedge.com
Project Manager: Bethany Webster
Logo and Initial Brand: Blake Allen
Duties: Designer
Year Completed: 2009
V
Casual Connect
identity
Sharing Innovation
Project Details
Casual games are non-violent, family-friendly games. They're usually found on sites like facebook, and they have extremely large demographic. Casual Connect is an association that holds evnts to bring the people that make these games together.
Employer: cabedge.com
Project Manager: Bethany Webster
Duties: Designer
Year Completed: 2010
VI
The Gathering Nashville
web
Worship in the Digital Age
Project Details
The Gathering promotes their establishment as "A church for people who don't like churches." They meet in a movie theater every Sunday. Their website is a major tool in their mission, as they believe that people should be able to worship no matter where they are.
Employer: cabedge.com
Project Manager: Bethany Webster
Duties: Designer
Year Completed: 2009
VII
Exxon-Mobil
print
Connecting The Pipeline
Project Details
The illustrations were created for use in the small banner area at the top of the Exxon-Mobil corporate website. They had been using photography, but they wanted to tell the story of the company in a way that reinforced their branding.
This poster was used internally at the Exxon-Mobil Dallas offices to promote the use of their updated Inside Dallas intranet. The corporate brand standards were tasteful, and their photography was top-notch, making this project an enjoyable one.
Employer: cabedge.com
Project Manager: Bethany Webster
Duties: Designer
Year Completed: 2009
VIII
Protohype
identity / illustration
A Mark for a DJ
Project Details
Protohype is a dubstep DJ and producer. For those unfamiliar with the genre, it's slow, often dark in mood, and full of heavy, undulating bass lines. It is important that his mark flow well with the overall sound of the genre.
Employer: Freelance Project
Duties: Designer / Illustrator
Year Completed: 2010
IX
T Bar M Camps
web / illustration
Water and Color
Project Details
T Bar M Camps needed a website that attracted today's web-savvy teens, while maintaing a safe family-friendly look for their parents. This project was particularly fun because I had the opportunity to create many of the page elements with watercolors and a brush.
Employer: cabedge.com
Project Manager: Andy Whitaker
Duties: Designer & Illustrator
Year Completed: 2009
X
Concord Crew
identity / illustration
Letters That Dance
Project Details
This was a fun project completed for a local women's Hip Hop dance group. They wanted a graphic t-shirt that exemplified the culture behind the music.
Employer: Freelance Project
Duties: Illustrator
Year Completed: 2008
XI
Taste of Chocolate
web
The Flavors of a City
Project Details
Taste of Chocolate is a business that specializes in giving chocolate walking tours in various cities in the Northeast. They wanted their site to reflect the experience of tasting chocolate.
Employer: cabedge.com
Project Manager: Andy Whitaker
Duties: Designer
Year Completed: 2009
XII
Ebid
web
Peddling Odds and Ends Worldwide
Project Details
The website for eBid.net was one of the most challenging projects I've worked on. I worked closely with a content strategist to find the best ways to solve all of the challenges presented by an auction site.
Employer: cabedge.com
Project Manager: Bethany Webster
Content Strategy
Scott Hutcheson
Duties: Designer
Year Completed: 2009
XIII
Mochi Media
illustration / web
More Than Fun And Games
Project Details
Mochi Media approached us with quite a challenge: to redesign their already great looking site. They liked the existing site, but didn't feel that it spoke to all of their demographics, particularly the older crowd, so we designed the new site to have an updated, fun-but-trustworthy look and feel.
Employer: cabedge.com
Project Manager: Bethany Webster
Duties: Designer / Illustrator
Year Completed: 2009
XIV
Django Nashville
identity
Branding A Movement
Project Details
The goal of this project was to create a visual presence for a group of local developers. Their intent is to spread awareness about the Django framework.
Employer: Freelance Project
Duties: Designer
Year Completed: 2009
XV
Industrial Door Contractors
identity / print / web

Just Try And Do A Better Job
Project Details
Industrial Door Contractors are a full service company which, in their field, is rare. They wanted their brand to reflect the durability of the doors that they manufacture, and the expertise of the individuals involved in the process.
Employer: cabedge.com
Project Manager: Lauren Burkhart
Photography: Kris D'Amico
Duties: Designer / Art Director
Year Completed: 2009
XVI
Bob Parks Realty
identity concepts
Neighborhood-Specific Branding
Project Details
Bob Parks Realty needed some logo ideas change specifically geared toward the high income Green Hills neighborhood in Nashville.
Duties: Designer
Year Completed: 2008
XVII
Cabedge.com
identity / illustration concepts / web
Internal Projects
Project Details
While I've been working at cabedge.com, I've had the opportunity to redesign the company logo, brand a blog and present all kinds of illustration concepts.
Duties: Designer / Illustrator
Year Completed: 2009
XVIII
Twirkethic.com
identity / illustration / web
An Ongoing Analysis of A Culture
Project Details
Twirk Ethic is a place where I collect inspiration in a blog format. I use it not only as a way to deliver ideas to others, but also as a scrapbook of sorts that I can refer back to whenever I'm looking for ideas.
Duties: Designer / Author
Year Completed: 2008
XIX
F.M. Allen
illustration concepts

If Teddy Roosevelt Was in Retail
Project Details
F.M. Allen, a clothing retail store that found it's beginnings outfitting safaris, wanted to give their brand a history by creating a crest to represent all of the elements of their business. Initially, the style was intricate to relate to old world craftsmanship. Ultimately, we decided to go in a simpler direction for application purposes.
Employer: cabedge.com
Project Manager: Lauren Burkhart
Duties: Illustrator
Year Completed: 2008
XX
Change:Healthcare
illustration / web
A New Approach to Healthcare
Project Details
The goal of this project was to create an informative healthcare site that didn't look like an informative healthcare site. The client wanted a warm, approachable look which was achieved through the use of a series of illustrated characters and icons.
Employer: cabedge.com
Project Manager: Bethany Webster
Duties: Designer / Illustrator
Year Completed: 2008
XXII
Label Skate Shop
illustration / print / mural
Street Credit
Project Details
Label Skate Shop initially contacted me for a graffiti-syle mural, but after showing them several illustrations, they decided that some deck designs were also in order.
Duties:
Illustrator / Muralist
Year Completed: 2007
XXIII
Tucker & Bloom
identity / web
Globetrotting in Style
Project Details
This is the first freelance web / identity project that I landed as a designer. Tucker & Bloom sell custom and pre-designed bags for all aspects of their consumers' lifetyles, including: work, leisure, and travel.
Employer:
Freelance Project
Photography: Case Bloom
Duties:
Art Director / Designer
Year Completed: 2006-2008
XXIV
Permanent collection
identity / print / illustration
Skin Deep
Project Details
This is a self-promotional piece that I created in one of my portfolio preparation classes at Middle Tennessee State University. Focusing on my illustration style, which, at the time, was heavily influenced by tattoo art, I pieced together a booklet which married design nomenclature and the tattoo art subculture. I located an inkjet paper designed specifically for transferring pigments to skin, and applied temporary tattoos to some of my classmates for the photographs featured in the booklet.
School: MTSU
Instructor: Noel Lorson
Models:
Blake Barton & Aaron Rayburn
Duties:
Design / Illustration / Copywriting
Year Completed: 2006
XXV
Murfreesboro Little Theatre
illustration / print
Facism on
The Farm
Project Details
Murfreesboro Little Theatre asked my Graphic Design History class to help them create their promotional materials for the year. The assignment was to create a poster that would function as a printable digital file, as well as a 3-color screen print. I decided to use a style from the constructivist era, to reflect the Communist undertones in the book by George Orwell.
School: MTSU
Instructor: Seth Johnson
Duties: Design / Illustration
Year Completed: 2006